Every holiday season has a scent. For this year’s new release, I wanted something that felt like settling into a leather chair by the fire with a glass of bourbon. That’s the idea behind Santa’s Private Reserve Bourbon, our new holiday shaving soap from Wet The Face.
The bourbon fragrance is rich and warm, with the character I wanted for a winter shave. We gave the label that same feeling. Santa’s kicked back by the fireplace, a glass in hand, looking like he’s finally got a quiet evening to himself.
I love a good fragrance, but the lather is what brings me back to a shaving soap. We handcrafted this one to build a rich, creamy lather that softens the beard and gives your skin a protective cushion as you shave. It’s the kind of soap I’d reach for on a cold morning when I have a few extra minutes to slow down and enjoy the shave.
You can see the new soap in action in this week’s video. Santa’s Private Reserve Bourbon is available now for the holiday season at Wet The Face.
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