Founded in Florence, Italy, in 1926, Proraso has become one of the most respected names in traditional wet shaving. For nearly a century, the company has produced quality shaving products that combine classic Italian craftsmanship with dependable performance. Their products are found in barbershops and shave dens around the world and are known for offering excellent value without sacrificing quality.
Proraso Red, recognizable by its distinctive red tub, is specifically designed for men with thick, coarse beards and dry skin. Enriched with Shea Butter and Sandalwood Oil, this soft shaving soap creates a rich, creamy lather that helps soften stubborn whiskers while providing excellent cushion and glide for a comfortable shave. The warm, masculine sandalwood fragrance is one of the most beloved scents in the Proraso lineup, offering a classic barbershop feel without being overpowering.
