Today I shave with nothing and what I mean by that is no fragrance in Wet the Face's Nothing but the base shaving soap. I've noticed a steady increase in sales for this shaving soap and I think it has to do with people wanting something that will not hurt or irritate their skin. The demand for this kind of product is certainly on the rise.
Our formula has no added fragrance and is made of all-natural ingredients if it has a scent it's just the scent of all the natural ingredients together. I have been told by a few of our customers that this is the only shaving soap they will buy. I had one customer purchase everything I had in stock.
The other reason to have this shaving soap would be to highlight an aftershave or cologne and have nothing else compete with it. It actually makes perfect sense to me to have at least one type of shaving soap in your den with no fragrance added because you never know when it's going to be needed.
Our base formula has not changed since release 2.0 we, however, try to buy the best of each ingredient we use, so for instance a while back we moved to higher quality lanolin which we had no fan fair or increase in price we just made the change and it's used in all of our shaving soap products. It is things like this that keep Wet The Face shaving products not only a good value but I believe a quality product.
That's all I have for today
As always be kind to one another
Don Youngner
Wet the Face
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