Saturday, January 20, 2018

Review - Arko Shave Stick

Company: Arko
Product: Arko Shave Stick

Today we take another look at shaving sticks. The one that comes to mind we have seen in just about every shave of the day posting at a few dozen times a year and that would be the Arko shaving stick.  The packaging is unmistakably ARKO in its iconic red wrapping. I received mine from a friend overseas along with some other fantastic products to try. I kept picking it up but then pushing it to the side because I didn't really enjoy the scent. I've avoided this product for as long as I possibly could and now is the time for seeing what this little stick is made of.

Since 1957 the Arko shaving stick hasn't changed much and some say this is a good thing because they like the nostalgic look and feel of the product. You have to peel away it's wrapping in order to use this product which then leaves it exposed to the elements and there is no way of really closing it back up. I'm ok with it but I see so much room for improvement on that and having a redesign for the packaging could increase awareness which leads to more sales.

Saturday, January 13, 2018

Wet The Face / Nirvana

Company: Wet the Face
Product: Nirvana
Founder Don Youngner
Location: Huntington N.Y.

Recently I took another giant step into wet shaving when I decided to learn how to create my own products. The process for me is getting easier now that I’ve created a few of them. This leads me to this week’s article about my new shaving soap called Nirvana.

The soap comes in our standard 4oz tub. The label background was created by a Mandelbrot application and fit so nicely to what I wanted to express.

Saturday, January 6, 2018

Ultra Slick Shave Stick

Company: Pacific Shaving Company
Product: Ultra-Slick Shave Stick
Founder: Stan Ades
Location: San Francisco

I’ve never been interested in shaving sticks before in fact, I have an Arko shaving stick that I’ve never opened since 2015. Last month I was contacted by Stan Ades the founder of Pacific Shaving Co. He’s seen some of my videos particularly the one I did on the newly designed Pacific shaving cream and aftershave with caffeine. He sent me the Ultra Slick Shave Stick and told me to just review it and whatever I find please report back because they will use the information to make changes to the product. The following are my results.

Saturday, December 30, 2017

Duke Cannon Supply Co.

Company: Duke Cannon Supply Co.
Product: Big Ass Bar of Soap
Location: Chicago

In the midst of the holiday rush, I found myself in a bed & bath. I had already selected my purchases and was waiting on line. As you know the lines can get pretty long during the holidays and this day was no exception. Luckily, I was near an entertaining section for me the men’s care products and my eye caught this product line from Duke Cannon. I asked the person in front of me to hold my place for just a sec and after her eyes rolled up into her head I stepped out of the line. I gazed down at the BIG ASS BRICK OF SOAP I picked the one that read “Smells Like Productivity” and could not believe this was a 10oz bar of soap it was massive. I ran back in line and was able to take that with me to the counter.

Saturday, December 23, 2017

Wet The Face / Taboo

Company: Wet The Face
Product: Taboo
Founder: Don Youngner
Location: Huntington N.Y.

A few months ago, I had this great idea for a shaving soap. It was turning out to be a complex scent but upon completion, I needed to find a name for it. I struggled with this for some time and it was getting where I needed to create the label which for me is my last step in the creative process. Nothing I selected seemed to fit it got so bad that the soap was put aside for that reason. During this time, I found a new show I got hooked on called Taboo it’s about an adventurer James Keziah Delaney who returns to London during the War of 1812 to rebuild his late father's shipping empire. However, both the government and his biggest competitor want his inheritance at any cost - even murder. This show was different than anything I’ve seen on TV before so I decided the scent of my soap was just as unique and Taboo was selected.

Saturday, December 16, 2017

Happy Place Soap / Natural Unscented

Company: Happy Place Soap
Product: Natural Unscented
Founder: Jason Van Lieu
Discount Code for WTF Subscribers!

Sometimes we concentrate too much on the scent of a shaving soap and ignore the most important part, performance. Today we look at Happy Place Soap a Natural Unscented shaving soap. Don’t get me wrong they have many scented soaps which are just fantastic I know because I had the pleasure of also using one called Morning Coffee a dark espresso scent that just blew me away but I’d like to change things up a bit.

This soap comes in a 4oz clear plastic tub with a white screw on lid. The label is a one color simple design it gets right to the point as to what to expect no-nonsense (Pun intended).

Saturday, December 9, 2017

Wet The Face / The Quiet Man

Company: Wet The Face
Product: The Quiet Man
Founder: Don Youngner
Location: Huntington N.Y.

I remember as a kid I used to watch John Wayne movies with my dad. Most of them were westerns or war movies but one stood out to me called The Quiet Man. The setting of this classic took place in Ireland. I never forgot this movie and often watch it when it’s on it brings back memories of my dad.  One recent viewing sparked an idea for the name of a shaving soap I was working on a scent based on Creed’s Green Irish Tweed. It seemed everyone making this kind of scented soap was adding the word tweed in its title so I wanted to be different. I was hoping people would get the reference. The day I released mine I sold out my first batch in 3 days.