Product: Caffeinated Shaving Cream & Aftershave
When I saw this shaving cream on the shelves at target I thought why caffeine? Why would I need caffeine in my shaving cream? As it turns out, you really don’t. They do say it reduces redness but does it really? I think it has more to do with the packaging and product targeting then how it helps your skin.
Pacific has been around for a while since 2000 and has done very well with the original offerings starting with after shave oil and moving toward shaving scream. In that time, you’ll always see a redesign when products start to lose momentum on the shelf. I think this is what’s happening here. The caffeine infused shaving cream is nothing more than a gimmick in my opinion. Just like the new single use shaving cream minis. The casing is encapsulated in a food-grade, 100% water-soluble film they dissolved when they touch water. Nice idea but I think this would appeal to a younger crowd.